HOW IT ALL BEGAN

:: A friendly embrace will put a smile on your face ::

Ken Nwadike, CEO of Superhero Events and Director of the Hollywood Half Marathon, attended the Boston Marathon to spread love and encourage runners with Free Hugs.

Equipped with a Free Hugs sign, camera, and tripod; the event was captured on video – which instantly went viral upon uploading to Youtube!

“While viewing the devastation of the 2013 bombing of the Boston Marathon, I was determined to be a participant in the next race. I failed to qualify by just 23 seconds, so I decided to attend the event in a different way. I provided free hugs to runners as encouragement along the route. This simple act made national news headlines and lifted runners spirits. Hugs produced smiles and gave runners an extra boost as they ran.”